Interlink is a procedure to cross link between your different articles within the same domain or blog. It is generally used to get better ranking in search engines and to get some organic traffic to the target article.
How to cross link your articles with minimum search engine penalty?
Building interlink is an essential practice for each and every blog in terms of SEO. We should always remember that essentials becomes dangerous if it is wrongly practised.
After months observations I have come to these below mentioned conclusions regarding interlink best practises in terms of better SEO.
Think from your visitor’s point of view: Whenever you crosslink your articles, always use visitor’s point of view to choose target articles. Be smart while choosing anchor texts, as visitors will never like if your target article is giving some informations irrelevant to the anchor text you have been using in the source article. So it is always better to link with a potential keyword of the target article which really gives an idea about the target article topic/content. It is always better to use a phrase which resembles or defines the target article title, in case you are confused or new to the professional blogging world.
Choose a better anchor text:
Whenever you cross link your articles always try to choose the best anchor text. From months observations I have come to this assumption that it is always better to use a phrase as anchor text instead of a single word. I have even seen some well established bloggers using single word anchor texts. But experiments proved that a phrase does better than a single word interlink in terms of SEO. A phrase which perfectly defines the target article’s topic is always remains evergreen.
Choose the best target article:
Yes, it is also a key point for cross linking best practices. Always rethink which article should you target, as this is also measured for better ranking. Sometimes we give a link to an article which has some informations embedded somewhere in the body part which resembles the anchor text. For better understanding just read the example given below:
Example: Someone has given a link with the phrase “M.Sc and Ph.D courses” in an admission related article. Here the target article is a lengthy college review having a small paragraph about M.Sc and Ph.D courses offered by the college somewhere inside the post and also far away from the article title or main headings.
In the above mentioned case visitors may feel disappointed reading the college review as when clicking the linked word they were expecting an article explaining about M.Sc and Ph.D courses, their best career opportunities, course fees and a list of some best Colleges offering these courses, etc. in detail.
So, while cross linking our articles, we should always choose a target article which directly resembles the anchor text or linking phrase. For the above mentioned case the best practise would be, if the phrase “M.Sc and Ph.D courses” redirects visitors to such an article which defines every aspects of M.Sc and Ph.D courses; or atleast to such an article which defines M.Sc and Ph.D courses near it’s title area, i.e. first part or first paragraph of the target article.
Never use Search Result page as target:
It is always advisable to stay away from linking to a search page. Search page always tend to change as the keyword you have used to generate the result page may generate different results for each time someone clicks it. Therefore you must avoid linking to a search result page. Always crosslink between to static pages.
Do not give links to any category archives:
I have seen many professional bloggers always have a habit to give links to category pages. It is not so much harmful, but we should avoid it as from a visitor’s point of view, it may be disappointing to some extend. Because while clicking a linking keyword between a paragraph, visitors always expect the most relevant information to the anchor text, instead of a possibly relevant list of articles.
Use a search engine friendly url as anchor url:
When you are crosslinking, always remember to exclude the http://yourdomain.com part from the anchor url. For example,
Use <a href=”/the-example-article-url/”>the example article url</a> instead of <a href=”http://yourdomain.com/the-example-article-url/”>the example article url</a>.
From the above descriptions it is cleared that we should always consider the visitor’s point of view while cross linking our articles. Search engines always keep changing their algorithms to define their SEO strategies. So it is always better to concentrate on such every small points to make our blogs evergreen. All the above mentioned points are outcome of some deep analysises while working with my own blogs and Editing in the Articles Section at IndiaStudyChannel.